"A household based in the northern part of London wants to find an extraordinary and qualified educator to guide their smallest child on his first steps to becoming an English gentleman."
Looking at this post, you might readily miss the wording "beginning" as simple a turn of phrase.
Yet, it could be the crucial element of this unique job advert, as it aims to hire a mentor for a 12-month-old.
Hundreds of submissions have already been received since the unidentified family posted their request for the £180k-a-year tutor, who needs to be "someone very special".
In recent few weeks, the post has received notice in the press, with several questioning why?
Innovative Idea
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their search, said that notwithstanding early doubt, he found the plan "visionary", and "innovative".
When he consulted the family, he said they appreciated the unconventional nature of their requirement, and how immature their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that age "cultural conditioning had by then become established".
What precisely does the family indicate by "cultural bias"?
It's "comprehensive", Adam answered. "The manner you eat, the manner you speak".
He said the older sibling had absorbed "extremely delicate, body language" from the family, and had assumed their cultural ways. The family explained to him they wished to avoid this pattern to happen again with their new baby.
The plan: To hire a British tutor, who must speak with Received Pronunciation, to shape the baby right from the beginning.
Natural Absorption
"Much of the education at the outset here is rather absorbed naturally," explained the expert.
It's through this subtle influence that the family are expecting the child will acquire the English characteristics they aim to instil.
The consultant said the tutor must be an individual who attended "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The tutor must be the right kind of person, they'll be carrying out things they may not realize they're doing, simply by nature," he commented.
Money No Object
The family explained to him the chosen tutor should ideally also have familiarity of or passion in riding, skiing, the arts and music so as to influence the child in a wide range of passions.
Additionally though, he said the family wanted the tutor to sign up the child on a variety of courses so the child would be "horseback riding and learning an instrument by the time they are around three years old".
In the family's minds, assisting their son develop into a "English gentleman" will bring about achievement and open doors.
"Taking into account the pros and cons of that, because it's certainly a status symbol," he comments.
Yet, despite all this tutelage in "Britishness", could the child adopt alleged cultural influence from the globally influenced family he resides with in any case?
"Yes", said the CEO. "They understand this may not work, but they've simply adopted the view of, 'we should try and let's go as quickly as we can', because the price of it is irrelevant," he explained.
Idealistic and Unrealistic
Several in the tutoring industry who express similar concerns.
An education leader, chief executive of an educational organization, who also offer personal educators, wrote that "the journey of adopting dual cultures, or indeed, forming one's identity, is something that must be lived into, not manufactured."
The expert wrote that he had emigrated from Asia to the UK at the age of 7 years old, and had been raised understanding and embodying both cultures. He went on to study at a prestigious UK institution.
"The idea that an individual can function as a representation of Britishness, someone who can possibly impart the attributes of a UK sophisticate to a one-year-old child, seems to me naive and unfeasible," he stated.
"From my perspective, engaging a quintessentially English tutor from babyhood will not automatically produce the outcome they want.
"I never had that kind of mentor, and nevertheless I have been privileged enough to experience numerous of the opportunities they desire for their son."
He stated: "The reality is, cultural identity can not be dictated from the outside influences; it must be selected, and it must come from within."
Purchasing UK Culture
Certainly, UK identity is something Adam hopes can be instructed – and marketed.
"I believe the reality that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating